🧠Biases

The science is clear: humans take mental shortcuts. Here you can read about why we do this and how you can avoid it.

Every time users interact with your product, they:

  1. 🙈 Filter the information
  2. 🔮 Seek the meaning of it
  3. ⏰ Act within a given time
  4. 💾 Store bits of the interaction in their memories

So to improve your user experience, you need to understand the biases & heuristics affecting those four decision-cycle steps.

Below is a list of cognitive biases and design principles (with examples and tips) for each category. Let’s dive right in.

🙈 Information

Users filter out a lot of the information that they receive, even when it could be important.

Hick's Law

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SPEED

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Anchoring Bias

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🔮 Meaning

When users try to give sense to information, they make stories and assumptions to fill the gaps.

Hick's Law

Lorem ipsum dolor sit amet, consectetur adipisicing elit. Optio, neque qui velit. Magni dolorum quidem ipsam eligendi, totam, facilis laudantium cum accusamus ullam voluptatibus commodi numquam, error, est. Ea, consequatur.

SPEED

Lorem ipsum dolor sit amet, consectetur adipisicing elit. Optio, neque qui velit. Magni dolorum quidem ipsam eligendi, totam, facilis laudantium cum accusamus ullam voluptatibus commodi numquam, error, est. Ea, consequatur.

Anchoring Bias

Lorem ipsum dolor sit amet, consectetur adipisicing elit. Optio, neque qui velit. Magni dolorum quidem ipsam eligendi, totam, facilis laudantium cum accusamus ullam voluptatibus commodi numquam, error, est. Ea, consequatur.

🕒 Time

Users are busy so they look for shortcuts and jump to conclusions quickly.

Hick's Law

Lorem ipsum dolor sit amet, consectetur adipisicing elit. Optio, neque qui velit. Magni dolorum quidem ipsam eligendi, totam, facilis laudantium cum accusamus ullam voluptatibus commodi numquam, error, est. Ea, consequatur.

SPEED

Lorem ipsum dolor sit amet, consectetur adipisicing elit. Optio, neque qui velit. Magni dolorum quidem ipsam eligendi, totam, facilis laudantium cum accusamus ullam voluptatibus commodi numquam, error, est. Ea, consequatur.

Anchoring Bias

Lorem ipsum dolor sit amet, consectetur adipisicing elit. Optio, neque qui velit. Magni dolorum quidem ipsam eligendi, totam, facilis laudantium cum accusamus ullam voluptatibus commodi numquam, error, est. Ea, consequatur.