The science is clear: humans take mental shortcuts. Here you can read about why we do this and how you can avoid it.
Every time users interact with your product, they:
So to improve your user experience, you need to understand the biases & heuristics affecting those four decision-cycle steps.
Below is a list of cognitive biases and design principles (with examples and tips) for each category. Let’s dive right in.
Users filter out a lot of the information that they receive, even when it could be important.